Episode #452 Embracing Authentic Marketing: Larry Easto's Insights on Personal Growth and Business Strategy

“Once we start to grow to our strengths, it’s kind of like floating a boat. It pulls everything else up with it."

Larry Easton

Lawyer | Consultant | Writer | Trainer | Coach

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Larry Easto is a seasoned professional with over 40 years of experience in law, coaching, and consulting. He has a diverse background that includes community development, strategic planning, and authentic marketing. Larry is passionate about helping others recognize their strengths, overcome weaknesses, and achieve personal growth. An accomplished author, he has written multiple books aimed at empowering professionals and facilitating their journey to success. Larry's unique perspective integrates experiential learning with practical business strategies, helping individuals and businesses thrive in today's dynamic environment.

Larry joins Audley on The Audacious Living Podcast to discuss the following:

• Larry Easto emphasizes the importance of avoiding negativity and complaining, advocating for a focus on positive energy and personal growth;

• He reflects on his career evolution, recognizing that making a difference in people's lives has always been a driving force;

• Larry discusses the significance of goal setting and planning in business, likening it to a roadmap that requires regular course corrections;

• He encourages listeners to embrace their strengths while delegating tasks that are not aligned with their skills, promoting a focused and efficient approach;

• Failure is framed as a valuable learning experience, rather than a setback, reinforcing the idea that growth often comes from mistakes.

Point of Contact:** Listeners can connect with Larry Easto via his LinkedIn profile or through his website.

**Special Offers:**

Larry offers two free downloadable resources on his website:

1. "26 Ways for Service Professionals to Get New Business"

2. "New Beginnings, New Opportunities," a 94-page transformation guide.

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