Episode #77: Finding Your Red Thread featuring Tamsen Webster
“The more you know your red thread, the more confirmed and confident and bold and audacious you can be because it allows you to have that clarity and I think that's really a key to being audacious.”
Tamsen Webster
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A key aspect to winning others over, conveying a great thought or effectively persuading individuals to take action on your idea is to win both the hearts and minds of your audience. Authentically engaging with people on an emotional level that appeals to their sense of logic is an ideal persuasion method to use when trying to get others to the place where you’re at. As it turns out, one of the best ways to make your ideas irresistible is to build the stories people will tell themselves about them.
This is where the work of finding your Red Thread starts.
Tamsen Webster is a renowned speaker, consultant and TEDx idea strategist who shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes and make big ideas irresistible in her book, “Find Your Red Thread: Make Your Big Ideas Irresistible”.
“The most irresistible stories are the stories we tell ourselves because those are the ones that make us feel they're the stories that we tell ourselves about why we do or don't do the things that we do, or we tell them because they're the stories that make us feel smart, capable and good.”
The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible-and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for.
Tamsen joins The Audacious Living Podcast to discuss her new book, the starting point for finding your red thread, strategies for how to make your ideas irresistible and how knowing what your red thread can lead you on the pathway to living audaciously.
Tamsen Webster is up next on The Audacious Living Podcast
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